The Ghost editor has everything you need to fully optimise your content. This is where you can add tags and authors, feature a post, or turn a post into a page.
Access the post settings menu in the top right hand corner of the editor.
Post feature image
Insert your post feature image from the very top of the post settings menu. Consider resizing or optimising your image first to ensure it's an appropriate size.
Structured data & SEO
Customise your social media sharing cards for Facebook and Twitter, enabling you to add custom images, titles and descriptions for social media.
Products
Display products beautifully with custom content including an image, description, button or rating, so you can add your favorite recommendations to any post.
There’s no need to hard code your meta data. You can set your meta title and description using the post settings tool, which has a handy character guide and SERP preview.
Ghost will automatically implement structured data for your publication using JSON-LD to further optimise your content.
{
"@context": "https://schema.org",
"@type": "Article",
"publisher": {
"@type": "Organization",
"name": "Publishing options",
"logo": "https://static.ghost.org/ghost-logo.svg"
},
"author": {
"@type": "Person",
"name": "Ghost",
"url": "http://demo.ghost.io/author/ghost/",
"sameAs": []
},
"headline": "Publishing options",
"url": "http://demo.ghost.io/publishing-options",
"datePublished": "2018-08-08T11:44:00.000Z",
"dateModified": "2018-08-09T12:06:21.000Z",
"keywords": "Getting Started",
"description": "The Ghost editor has everything you need to fully optimise your content. This is where you can add tags and authors, feature a post, or turn a post into a page.",
}
}
You can test that the structured data schema on your site is working as it should using Google’s structured data tool.
Audio
It’s possible to upload audio files directly to your posts! This means you can share audio content with your audience, with a beautiful media player that nests into your posts and emails seamlessly.
Code Injection
This tool allows you to inject code on a per post or page basis, or across your entire site. This means you can modify CSS, add unique tracking codes, or add other scripts to the head or foot of your publication without making edits to your theme files.
File
You can add downloadable files to your posts in Ghost. File uploads can be used to share multiple types of content with your audience. Files display in your content with a custom name and caption, like this:
To add code site-wide, use the code injection tool in the main admin menu. This is useful for adding a Facebook Pixel, a Google Analytics tracking code, or to start tracking with any other analytics tool.
To add code to a post or page, use the code injection tool within the post settings menu. This is useful if you want to add art direction, scripts or styles that are only applicable to one post or page.
From here, you might be interested in managing some more specific admin settings!
